This is a young man who has driven a $20 million business through the web. He is a maverick of online business. He has the entire wherewithal to drive traffic to your site. He himself has a number of businesses, but the core of his business is online business. Fred Lam considers himself a trailblazer in the field of e-commerce and has several videos where he has explained e-commerce in various steps. He thinks that anybody can get into online business if he abides by the steps he has dictated through his videos. He has a number of videos. He also has a number of digital business tutorials. There are some videos where he describes how you can do business and drive traffic to your website with the help of your Shopify account. There is another video where he describes how you can drive business to your site and your physical store with the help of Facebook. In fact, he has helped many companies, small or big, to increase their business. All of his lectures are pivoted around online business and how to increase traffic to your webpage.
How to increase business through facebook
He is quite eloquent when he is describing how to increase sales through Facebook. By Facebook, he means Facebook ads. It is the Facebook ads which can drive local as well as other businesses. In fact, this is a sort of digital marketing that anybody can try. For this, you need to go through the videos of Fred Lam. He is saying that Facebook has very big potential. It has the potential to reach everybody and therefore, it can help you to enhance sales of your goodies.
How to use Facebook
According to Fred Lam, Facebook can help local companies reap its benefits. Walk down to a local restaurant and tell the manager that you can increase his sales. Really, you can do that without any investment or inventory. You can do that kind of business and for that neither do you need to invest huge money nor do you need to keep an inventory. You just take the help of Facebook and increase the sales. This is the mantra of Fred. You can ask the restaurant manager to select a 25 or 30 or 35 square kilometer area around the restaurant and target the residents with ads. Now, it is the ads that must be encouraging enough. You can tell the manager that he can start a Facebook campaign of offering an appetizer whoever visits the restaurant for a dinner. Surely, it is the locals who would be interested.
Things you need to succeed in the Facebook campaign
As it comes out from the videos of Fred lam, there are three things that you need to satisfy to get results from Facebook campaigns. The first thing obviously is having an e-commerce site. The second thing is to drive traffic to this site through SEO and the third thing is devising an irresistible. This is an ensemble of techniques that you can adapt to help the restaurant manager increase sales and you get a cut from that. How about it, online business without investment and without inventory!